This is the fourth article in a series of guides for content specialists on how to write successfully both for people and search engines in 2018. Check out previous one and stay tuned for new updates.
SEO is a constantly changing industry. However, one thing has remained the same - over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site's SEO and improve your Googlerankings, link building is one of the best ways to do it.
Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game. Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefinelink building.
What is Link Building in 2018
Link building is the process of getting links from other websites, and nowadays content plays a key role in this process. However, not every type of content will provide you with backlinks. The internet is filled with so much content that its hard to know where to look. Simply publishing content and waiting for people to link to it simply doesnt work anymore.
Content marketing as it exists today also presents a unique problem: plenty of content is getting shared, but only in the form of mentions, instead of backlinks. Authors, businesses and publications are given attribution in the form of quotes and maybe links to one's social media, but they are not always given actual in-content links. As great as a shout-out is, without an actual https://alanleenhouts.com/brownsville-seo-services/ link, you wont get any SEO or traffic benefits.
Getting your content published on the right sites also matters more than getting it published on a lot of sites. If trustworthy sources send backlinks to you, your site will be regarded as more trustworthy. Google definitely focuses on quality over quantity and getting those quality backlinks are much more difficult to obtain.
Keeping all the above-mentioned in a mind, there are two link building rules you should follow:
Create valuable, quality content that is engaging and likely to be linked to.Get your content in front of the right people by distributing it through the right channels.
So, the challenge is to get great, popular, high-authority, and trustworthy sites to not only notice and love the content you create but to also provide backlinks to it. The first step in accomplishing this is to create linkable content.
How to Create Linkable Content
What makes content linkable? The first step is to understand why people might link to your material and find ways to gain their support. Your content might help someone else; here are some examples of how this could be done:
Support an article with a reference.Shareauthoritative content (e. g. research).Share valuable content (e. g. guides or ebooks).
Another way to make sure that content brings value to your readers is to think about the types of articles that could be useful to them. The more helpful you can be to them the better. But keep in mind, there are some content types that are more likely to help rake in the backlinks. Let's review some of these...
1. Original Research with Insights
Original research provides unique statistics and data. So when somebody wants to mention the information presented in your study in an article, for example, they have only one way to do it - to backlink to you.
The quality research should answer vital industry questions and provide value to your audience. Before attempting an article like this,you should understand what your research hypothesis is and how thisdata will help your target audience. This type of content can take a lot of time and effortto create, but it often results in high-quality backlinks.
Supporting your content with great images and video offers value that makes your content more link-worthy. Visual assets attract visual learners, makes textless boring, and is easy to link to.
Link-worthy visual assets might be:
Infographics: Which plenty of businesses may use in their own blog posts, especially if they contain helpful information, research or statistics. Place a link to your site in the embed code of the infographic to make sure that you get a backlink when it gets posted on other sites blogs.
Charts and diagrams: These simplify the understanding of complex data and ensures that the reader will fully grasp the information they need.
Videos: The importance of video increases daily as video continues to dominate content marketing and social platforms. Videos are much more difficult to plagiarize than a blog post, and a lot more time consuming and sometimes expensive to make; if you are able to create a great video, other influencers will share it.
3. Ultimate Guides and eBooks
Guides, eBooks, and white papers often contain valuable information about a specifictopic, which gives you more room for in-depth content. A well-researched and planned out piece of content can makeyour guide a go-to resource for readers. As an added bonus, it can be a powerful lead generation tool.
After you have created an amazing piece of content, you will need to think about a distribution plan to ensure that it gets noticed by the right people and doesnt fall flat.
Having a distribution plan that focuses not just on getting results from customers, but also for an SEO impact, is essential if you want to maximize your contents potential. Authentic, fantastic, and unique content alone rarely brings in links.You have to take an action and inform people about your valuablecontent through the right channels.
1. Building Relationships with Influencers
When it comes to link building, the power of influencers is critical for success. When influencers share your content, you have much better odds of getting the attention you need. An influencermight even like your content so much thatthey share it on their own site, which may have good site authority. And of course, these are the kinds of links you want.
If you dont know who the opinion leaders are in your industry take the time to find out. You can look through social platforms for research or use tools to provide the information. SEMrushs Social Media Trackerwill help you identify the most authoritative influencers in your industry with the 'Mentioners' report.
'Mentioners' report from SEMrush's Social Media Tracker
When promoting your content, remember to engage with influencers and high-authority sites without spamming them. Building relationships with these influencers over time will be much more beneficial in the long run. If you find a true influencer you should help that they will support you more than just once, which is why a true relationship is important. They will be more receptive to sharing and linking to your content often this way. If you just send them random blog posts out of the blue you can't expect much response.
2. Writing Guest Blog Posts
Another great way to distribute your content and get quality backlinks is to write guest posts for high-authority blogs. Guest posting might strengthen your relationship with these sites and their influencers. It could also give you the chance to place a backlink to your research article or guide, that prove the facts or data you provide in your post.
When guest posting, choose sites carefully. Reach out to sites that are considered high-authority and that provide content that is high quality and helpful to readers. Links from ablog like this can help get you the results you want.
Tracking your brand mentions might be a good chance for getting backlinks. How? By simply asking the author thatmentioned you or your company for a link within their article. Many site owners dont mind providing a backlink to your already existing mention. Sometimes it might require time to discuss the partnership or build relationshipsbut usually, these types of efforts are successful. Discovering unlinked mentions is easy with theSEMrush Brand Monitoring tool Backlinks filter.
'Backlinks' filter in SEMrush Brand Monitoring tool
With this tool you can try to implement two more distribution technics: find out who already links to you and see who links to your competitors. The sites that link to your content or website most likely are already loyal to your brand and find your content relevant. Go ahead and develop relationships by providing them with more valuable contentand potentially gain backlinks.
This same method can workfor those sites that link to your competitors. It is likely that they are interested in content about similar topics and it is your chance to introduce yourself and offer the valuable information you provide in your content. Check what kind of content they are linking to and try to suggest them something similar or even better.
4.Paid Social Advertising
Paid advertising through social media is one of the best ways to get a lot of eyes on your content quickly. Facebook Ads, Instagram Ads, YouTube Ads, and Promoted Pins are all exceptional ways to get your content in front of the right audience.
Social ads are often used to get your content in front of your target audiences, but you can also use social ads to try and show your content to peers and influencers. To do this, you will need to create customaudiences for targeting and different ads for each audience. As an example, a marketing agency couldshift their targeting from small businesses (their main target audience) to other marketing agencies (their peers). Facebook and Instagram ads, which share the same platform, will be most effective in this area due to their incredible targeting systems.
Creating unique and valuable content is crucial to getting high-quality backlinks and improving your SEO. The algorithms' evaluation of backlinks has evolved in recent years and it is so much more difficult to get high-quality backlinks, but it is not impossible. The most effective way to get the links you wantis to create linkable content that brings value to your target audiences. Some of the easiest content, and often most valuable, is content that helpssolve a problemor answers questions. With these ideas and distribution plans for how to get valuable backlinks, you can get those links and start seeing improved rankings and more traffic before you know it.
How to know if the molds are present?
Mold assessment is done by visual examination. Careful detection of the premises along with the presence of odor caused by mold will help ascertain if mold are present or not.
Why should molds be removed?
Molds are formed as a result of moisture deposition and they reproduce by spores. Exposure to molds may cause the following health effects:
- Respiratory Problems
- Headache, eye irritation
- Cough and Throat Irritation
- Sneezing, nasal and mold removal mask sinus congestion
Hence, it is necessary to perform mold removal or mold remediation.
What are the methods for mold removal?
Methods followed by professionals such as removal of moisture and moisture causing agents will help remove and eradicate molds. In case of excess molds, chemicals and proteins are used for mold removal. Experts will best understand about which method of mold removal to follow, with methods ranging from dry brushing, dry ice blasting, vacuum and dry wipe.
Do hidden molds exist?
Molds may appear in places not visible to the human eye. Furniture and equipment are to be moved and checked for thoroughly if there are molds present behind them. This can be done periodically or in events where smell arises.
What are the methods for mold remediation?
Remediation follows a two-step approach. The first step pertains to the stoppage of moisture and moisture causing agents, while the second step includes usage of wall insulation, dehumidifiers, exposure to sunlight etc.
Are there varieties of molds present? If so, are they all equally harmful?
Molds known as black molds are highly dangerous, owing to the presence of elements which can produce mycotoxins. However, the mold removal and mold remediation procedures for all kinds of molds remain the same. It is best suggested to get rid of the molds present, without giving much significance to the kind of mold that exists.
What are black molds?
Stachybotrys chartarum, the Mold mitigation mold which is greenish-black in color is known to be as black mold. They release mycotoxins based on the factors such as the humidity level, temperature etc. Mycotoxins are present in and around the areas contaminated by the mold, invariable of the fact that the mold is alive or dead.
Can I perform mold removal and mold remediation myself?
Mold removal or mold remediation can be done by people who are free from all sorts of allergies and prior known infections caused due to the molds. Molds should be handled with utmost care and certain preventive measure are to be taken before one plans to remove molds and it is highly essential that personal protection is worn during the process.
How can I ascertain that the molds were removed successfully?
If the molds do not reappear in a certain span of time, you can consider that the molds have been removed successfully. If not, the problem that causes molds still exists and needs to be dealt with.
Once removed, how can I dispose the molds?
Molds can be disposed in the remediation area and can be treated on par with construction debris, following the same procedures.